Marlborough Sauvignon Blanc
Marlborough Sauvignon Blanc has a strong legacy and recall, but customer perceptions have shifted, leading to stalled growth. The brief was to produce a campaign to capture wallet share in a stagnant but competitive category by focusing on key propositions that maintain loyalty—through relative differentiation, not drastic uniqueness. Assets included OOH retail, socials and programmatic display.
Cat Amongst The Pigeons Ambassador Campaign
This campaign targeted wine shoppers aged 35-55, convincing them that Cat Amongst The Pigeons offers top-quality wines. The brand was positioned as a premium, intriguing choice trusted by expert and ambassador Melissa Leong. The campaign included creative direction, content production (photography and video), and campaign assets such as digital ads, POS materials, owned channels content, and OOH.
Role: Creative Direction, Design Direction,
Design
In-house Agency: Endeavour Group