Playbook
The Playbook for Langtons forms the foundation of the brand identity. Its goal is to ensure consistency and recognition in everything we create. Key elements include logos, colours, typography, and tone of voice. Designed to be used in conjunction with the Brand Guidelines to maintain the identity and ensure the brand is presented consistently and accurately across all applications.
Classification
Originally an educational tool for a nascent fine wine market, the Classification is now recognised in emerging markets like China. To boost awareness in the luxury sector, we evolved it to engage new international audiences. Deliverables included video production, event collateral and catalogue.
Role: Creative Direction, Design Direction
In-house Agency: Endeavour Group