A two year project with M&C Saatchi to rebrand and reposition Woolworths Group encompassing its five main companies. A huge range of collateral was produced across both digital and print applications, for both internal and external audiences. A brand toolkit (inclusive of design direction and art direction) was developed to provide all the tools required to produce on-brand comms. Complete guidelines ensured accuracy, consistency and unity across the Group brand.
Role: Design Direction, Art Direction, Design
Agency: M&CSaatchi