ALH is a leading hospitality operator, with it’s brand strategy focused on community engagement and offering personalised experiences across its pubs and venues.
The Belgian
The task was to infuse personality into a rebranded Adelaide watering hole, making it iconic, memorable, and more attractive. Key conceptual and structural pillars ensure the marketing, operations, and venue teams work in unison on all aspects of the brand’s new look and feel.
Well Played
The task was to develop a campaign identity for ALH’s Player Protect sub-brand, focusing on Responsible Gaming. The identity needed to: a) serve as a consistent, audience-appropriate platform; b) deliver specific messages, such as “It’s been an hour. How about a break?”; and c) be future-proof across owned and paid media.
Role: Creative Direction, Brand Strategy, Design Direction, Design
In-house Agency: Endeavour Group