Playbook
The Playbook for Jimmy’s forms the foundation of the brand identity. Its goal was to ensure consistency and recognition in everything we created, and wherever the brand headed. Key elements include logos, colours, typography, and tone of voice, all tied together through the ‘bag mechanic’ system to keep the brand fresh, modern, and welcoming.
Easy As Campaign
Jimmy’s Summer campaign emphasises
the brand’s key value proposition of “Wine, Beer, and Spirits delivered in minutes,” while addressing key customer situations. Targeting lapsed customers to think of Jimmys for quick drinks by leaning on the proposition and championing the beauty of not having to plan. Easy As.
Role: Creative Direction, Design Direction, Brand Strategy, Art Direction
In-house Agency: Endeavour Group