Dan Murphy’s is focussed on improving the way Australia thinks about alcohol, through ‘Drink Better’. Drink Better means being at the forefront of liquor, helping to find it, speak for it and push it into new places. It’s unearthing the best drinks and weaving them into our lives. It means more options and expanding palates all while making it easy and more affordable. Drink Better is the brand platform that underpins all our creative.
Featured:
- Dan’s Diner at the Melbourne Food & Wine Festival.
- Barossa brilliance with Daniel Ricciardo and DR3 Wines.
- Penfolds ‘22 Vintage Release ‘It’s Art That You Drink’ campaign.
- ‘Hot Source’ Wine Market connecting locals with their community and local producers.
Role: Creative Direction, Design Direction, Design
In-house Agency: Endeavour Group