The brief was to drive AFL fans to shop for footy drinks at BWS, by supercharging the ‘Bring it Home’ proposition with the chance to win the ultimate home grand final party. The social-led campaign included creative direction, content production (photography and video), and bespoke illustration. Assets produced for digital ads, socials, POS materials, owned channels content, OOH and amplification across the AFL app.
Dale ‘Daisy’ Thomas, AFL legend, partnered to promote the campaign which saw a 14% sales increase during the campaign period.
Role: Creative Direction
In-house Agency: Endeavour Group